House on Payne

Lingerie ecommerce website

The Fitting Closet website is an online lingerie and intimates store, based in Austin, Texas, that focuses on empowering women to find the perfect fit for their bras and underwear.

I worked closely with the site’s owner to create a website that showcased her products as well as serves as a resource for fitting advice and tips. It began with providing guidance to the store owner on what ecommerce platform to select. The site owner ultimately chose Volusion to power her store.

After several design iterations for the website, social media and email to find the right look and feel for the store, I developed the store by customizing a Volusion template. I also duplicated the same design in Wordpres, using the Genesis framwork, for the blog portion of website, because Volusion does not support a native blog.

Project highlights

• JQuery slider on home page
• Custom graphics
• Bra size conversion tool
• Bra measurement tool
• FAQs interface using jQuery
• Consistent branding across website and all social media tools

Large Health Clinic Website Redesign

I joined the Austin Diagnostic Clinic in May 2011 as the Web Designer and Content Manager.

A little background

ADC wanted to redesign its extensive website, with a goal of better reaching its 50,000 patients and raising awareness of its many specialties and services.

The website had grown over 10 years to more than 750 pages, all of which were managed by Microsoft’s Frontpage application. ADC knew its website needed to be update so it could be viewed not only in modern browsers, but also mobile screens and applications.

Step 1: Content Analysis & Strategy

I started this massive project by performing a content inventory, then spent time researching the site’s needs by performing usability testing, interviewing stakeholders and patients, and surveying staff. The next step was to analyze the content and determine what could stay and what was outdated. Finally, I developed a content strategy for ADC that would not only guide content developm website and other online channels, but also govern content maintenance.

Step 2: Interaction design & wireframes

The content strategy guided development of content requirements and wireframes for each page. In the fall of 2011, I began designing and prototyping the website.

Step 3: Design & development

The ADClinic.com redesign is being built in WordPress using a highly customized child theme.

Ongoing: Content development

Content for ADC is strong, and I’ve recommended using video to communicate with ADC’s patients. The video you see above is an example of the videos we’ve uploaded to ADC’s YouTube channel. YouTube videos will be integrated into ADC’s site, and in time, we may upgrade to a more customizable service for video handling.

Site links

• Development site
• Current site – ADClinic.com

Wedding & Events Planner

Essential Sage Wedding & Events, a wedding planning business in Dallas/Fort Worth, hosts sustainable events for clients, particularly weddings.

A little background

Wendy Dorsey already had a website, but she asked me to create a new website that would highlight what set her apart from other wedding planners — environmentalism and sustainability.

Design & development

I wanted to create a design that communicated fresh and earth-friendly, but wasn’t cliche. I used a designer green and clean white as a canvas, then let photos from her events showcase her style and tell the rest of the story.

The home page, as well as several internal pages include a slider bar above the content to highlight services.

Social media icons and contact information was placed in the footer on each page so visitors would not be more than a click away from contacting her.

The photo gallery highlights the best photos from her events, but visitors are encouraged to “Like” Essential Sage on Facebook to see more photos.

We also wanted to be media-friendly, so we included a section with downloadable files to encourage media coverage.

Particular attention was shown to SEO, by including relevant keywords, internal and external links. Each and every word, title and alternate text was double checked for spelling and accuracy.

Site link:

www.essentialsageevents.com

Visual Artist Portfolio, E-Commerce Site

A little background

Doug Naugle, an artist, asked me to redesign his website so his customers could buy his art directly through him, rather than through a third-party, like art.com or a gallery.

Naugle wanted his e-commerce site to be contemporary and modern — essentially, a reflection of his style as an artist.

Design & development

I wanted the design to be minimal, so visitors’ attention would be drawn to the art. I also wanted it to be easy for him to upload images of his art and manage his own sales. I decided to use WordPress to power a content management system and handle the e-commerce. The design uses a large slideshow on the home page to showcase recent pieces of art.

E-commerce is handled by the popular WP-Ecommerce plugin.

Site link

digdougsart.com

Etsy Crafts Artist

In 2009, Caroline Colom Vasquez, the artist behind Paloma’s Nest, asked me to design a website that would give her an individual identity and feature images of her work.

Paloma’s Nest already was selling items through Etsy, but Vasquez felt her brand needed to take a step away from Etsy and establish itself.

I developed a minimalist site, taking its color palette and design inspiration from the art of Paloma’s Nest.

The home page featured rotating images of featured works.

palomasnest.com