House on Payne

Wedding & Events Planner

Essential Sage Wedding & Events, a wedding planning business in Dallas/Fort Worth, hosts sustainable events for clients, particularly weddings.

A little background

Wendy Dorsey already had a website, but she asked me to create a new website that would highlight what set her apart from other wedding planners — environmentalism and sustainability.

Design & development

I wanted to create a design that communicated fresh and earth-friendly, but wasn’t cliche. I used a designer green and clean white as a canvas, then let photos from her events showcase her style and tell the rest of the story.

The home page, as well as several internal pages include a slider bar above the content to highlight services.

Social media icons and contact information was placed in the footer on each page so visitors would not be more than a click away from contacting her.

The photo gallery highlights the best photos from her events, but visitors are encouraged to “Like” Essential Sage on Facebook to see more photos.

We also wanted to be media-friendly, so we included a section with downloadable files to encourage media coverage.

Particular attention was shown to SEO, by including relevant keywords, internal and external links. Each and every word, title and alternate text was double checked for spelling and accuracy.

Site link:

www.essentialsageevents.com