Visual Artist Portfolio, E-Commerce Site
A little background
Doug Naugle, an artist, asked me to redesign his website so his customers could buy his art directly through him, rather than through a third-party, like art.com or a gallery.
Naugle wanted his e-commerce site to be contemporary and modern — essentially, a reflection of his style as an artist.
Design & development
I wanted the design to be minimal, so visitors’ attention would be drawn to the art. I also wanted it to be easy for him to upload images of his art and manage his own sales. I decided to use WordPress to power a content management system and handle the e-commerce. The design uses a large slideshow on the home page to showcase recent pieces of art.
E-commerce is handled by the popular WP-Ecommerce plugin.