On 31, Dec 2011 | No Comments | In Content Development Content Strategy CSS HTML Information Architecture Photography Photoshop PHP Reporting Usability Testing Videography Web Design Web Development Wordpress development Writing | By Cindy
Large Health Clinic Website Redesign
I joined the Austin Diagnostic Clinic in May 2011 as the Web Designer and Content Manager.
A little background
ADC wanted to redesign its extensive website, with a goal of better reaching its 50,000 patients and raising awareness of its many specialties and services.
The website had grown over 10 years to more than 750 pages, all of which were managed by Microsoft’s Frontpage application. ADC knew its website needed to be update so it could be viewed not only in modern browsers, but also mobile screens and applications.
Step 1: Content Analysis & Strategy
I started this massive project by performing a content inventory, then spent time researching the site’s needs by performing usability testing, interviewing stakeholders and patients, and surveying staff. The next step was to analyze the content and determine what could stay and what was outdated. Finally, I developed a content strategy for ADC that would not only guide content developm website and other online channels, but also govern content maintenance.
Step 2: Interaction design & wireframes
The content strategy guided development of content requirements and wireframes for each page. In the fall of 2011, I began designing and prototyping the website.
Step 3: Design & development
The ADClinic.com redesign is being built in WordPress using a highly customized child theme.
Ongoing: Content development
Content for ADC is strong, and I’ve recommended using video to communicate with ADC’s patients. The video you see above is an example of the videos we’ve uploaded to ADC’s YouTube channel. YouTube videos will be integrated into ADC’s site, and in time, we may upgrade to a more customizable service for video handling.