House on Payne

Texas winery website

Wedding Oak Winery is a winery and tasting room in San Saba, Texas that debuted in 2012. General Manager and founder Mike McHenry asked me to create a website presence for the winery, help create content for the website, advise him on social media and develop a website that would be able to grow into e-commerce.

Solutions

Custom website (with an eye to e-commerce)

I designed and developed the site in WordPress. This allows Mike and his team to update the site content on their own. I created the design using inspiration from the winery itself, which has hints of Spanish mission-style and uses warm colors reminiscent of the stone found in the area surrounding San Saba.

Features

• Custom image slider using featured images and a custom post type
• Events management
• Eventbrite ticket sales integration
• Twitter feed

Content strategy and creation

I developed a content strategy for Wedding Oak Winery to help them create and manage content for the site and social media platforms. I also create content, especially videos, which are then shared on the website, the winery’s YouTube channel, and other social platforms to increase visibility.

Social media consulting

Part of the website strategy is to use it as a hub for content and share that content across social networks. Videos are uploaded to Wedding Oak Winery’s YouTube channel, embedded on the website, and then the URL is shared on Facebook, Twitter and Pinterest.