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Content Development
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By Cindy

On 03, Sep 2012 | No Comments | In Content Development Content Strategy CSS HTML Social Media consulting Web Design Web Development Wordpress development | By Cindy

Online video production business website

More Eyes Media is an online video production company that produces custom videos for small to mid-size businesses in Central Texas and helps them share their videos for maximum visibility.

The company needed a website to show a portfolio of their work and market their services.

Solutions

Video portfolio

I was asked to build this website very quickly, so new clients could see it, so in order to save time, I customized a child theme built on the Genesis Theme Framework. The “Production” theme was built specifically to display a video gallery, which was perfect for More Eyes Media.

I created a YouTube channel for More Eyes, and uploaded each video using rich titles, descriptions and meta information in order to help search engines understand the content. Then I embedded each video in the portfolio, again using SEO techniques to maximize visibility.

Social media

Social media sharing is at the heart of what More Eyes does for it’s customers, and it is on many social media platforms. I gave the social media icons a special touch by using a sprite sheet with both inactive and hover states for each button.

I used AddThis to allow visitors to share site content.

The site invited visitors to sign up for More Eyes Media’ newsletter, which is managed through Mailchimp. I used Gravity Forms to create the form which hooks directly into Mailchimp and the visitor never needs to leave the site.

Blog

I advised More Eyes to blog at least twice a week about online video production and SEO, and share that content across social platforms, using the website as a hub for content.