It's a Dirty Job...
One of the things that frightens me most is launching a website.
You would think that being a professional, it wouldn’t worry me so much, but it always does. I mean, a website launch is HUGE!
Is the content in place? Has it been checked for spelling, grammar and punctuation? Do all of the links work? Will visitors and search engines find the site? Will users understand how it works? The worries go on and on.
And then there are my worries about whether I rushed the launch? Or maybe I didn’t go fast enough? Will the server handle the additional traffic? How will the site perform? Did I follow the right pre-alunch checklist?
San Saba Wine Cellars
I just handled a site launch last weekend for San Saba Wine Cellars. It was a taxing experience, because I was determined to launch my clients’ website by April 1 and there was much work to do in the days leading up to launch. It turned out well, but it launched without some of the features the site will eventually need — like the e-commerce site. This was planned because my clients are not yet ready to sell their product, but they wanted their new web presence to build some buzz. Even though it was a soft launch, it was no less nerve-racking.
My team at The Austin Diagnostic Clinic also just set a launch date for our redesign, which is a complete overhaul of the site design and content management. I’m excited, yet completely freaked out because there is so much left to do.
I don’t think the worries will ever go away, not matter how experienced I become at launching websites. and I think that’s a good thing. It means I’m on my toes — I’m more likely to check and re-check my work and make sure everything is in place. It’s when you get comfortable that things can slip. But the key to success is staying calm. And that’s where I tend to shine.
I work extremely well under deadline, which is why I always ask my clients to give me one. All of the years I spent under the gun as a TV news producer and later a web producer have helped me hone how I react to deadline pressure, and to be honest I work better under tight deadlines than loose timelines.
One top of that, I’m appreciative of the multitude of posts out there about launching sites and checklists. Here are a few of my favorites: